Re-designed website for a local chartered accountants and tax specialists partnership.
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What We Do
Our strategic consulting services help our clients overcome any shortcomings in their current interactive solutions: we focus on the specific solutions needed to enable a client to reach their interactive goals. We remove any obstacles in a client’s path, and track the success of their new solution.
These services include: reviews and audits, research and evaluation, competitive analysis, brand strategy, web strategy, email strategy, creative strategy, content strategy, content planning, objectives prioritization and success metrics, project planning and budgeting, training and education, and metrics analysis.
Our expertise and experience includes: websites, email communications, intranets and extranets, search engine optimization, process management, customer relationship management, business reporting, content management, document management and records management, and information retrieval.
Related Projects
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Re-designed website for the Town of Gananoque municipality so that it is easier for visitors to find information and Town staff to update the site.
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INTERACTIVE SERVICESServices provided to help Totem Communications (previously Redwood Custom Communications) launch branded content websites and email programs include consulting, account management, project management, business analysis, interaction design and metrics analysis.
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Email Communications Continuous Improvement ProgramReporting and analysis for email communications program, quarterly and annual reviews, and email communications program support.
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New website for a non-profit organization including web architecture for program initiative, branding for Explore the Arch and integration of GIS trails information.
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Search Engine OptimizationAudit and review of website, recoded to provide consistent navigation, user friendly galleries and tours, improve website performance and search engine accessibility and discoverability including valid HTML, flash and image optimisation and search engine optimisation.
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Search Engine OptimizationAudit and review of website, recoded to improve website performance and search engine accessibility and discoverability including valid HTML, flash and image optimisation and search engine optimisation.
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Search Engine OptimizationAudit and review of website, recoded to improve website performance and search engine accessibility and discoverability including valid HTML, flash and image optimisation and search engine optimisation.
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Consulting / Experience / Design / TechnologyNew website for a local full service web hosting company including a custom built CRM system.
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Email Communications Strategy and ProcessDevelop an email communications strategy, create list hygiene policy, email branding, design concepts for emails, content plans, metrics plan and redesign reports, new process for evaluation and requirements for new email communications platform.
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AutoShare Website ReviewReviewed AutoShare website and provided recommendations for improving usability, performance, and search engine accessibility and discoverability.
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Email Communications ReviewReview of email communications program, gap analysis, competitive analysis and benchmarking, email communications strategy recommendations, process improvements recommendations, design guidelines, email service provider vendor recommendations.
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Web Channel StrategyDeveloped a web channel strategy to evaluate online customer interaction as part of a brand and business development recommended action plan presented to an aXle client.
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Extranet Web ApplicationDiagnostic assessment of an extranet web application including expert evaluation, context study, recommendations for usability and process improvements, presentation to senior management and content management and search engine vendor recommendations.
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Applications Project Process ManagementAnalysis of the UBC Information Technology Web Applications team project processes, improvements to web project methodology and 'web project methodology and business requirements' training course.
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IntranetReview of Generation's intranet including usability, design, navigation, content and information retrieval, gathering of requirements for updating intranet and delivery of new information architecture and wireframes.
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Information ManagementDelivery of strategy, requirements, project plans and budget for migrating Generation to a new web based information management platform including intranet content management, document management and records management.
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Business Performance ReportingEvaluation of Generation's existing business performance reporting solution, gathering of requirements for new web-enabled business performance reporting platform and 'proof of concept' implementation.
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Information RetrievalAppraisal of an existing intranet and internet information retrieval solution, development of information profiles, delivery of new information retrieval strategy, gathering of requirements for search engine and vendor assessment.
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Web Project Process ManagementAnalysis of the Web Channel team project processes, designed a new web project methodology and completed a vendor assessment for web-based project management tools.
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