What We Do

Strategy and Planning

Our strategic consulting services help our clients overcome any shortcomings in their current interactive solutions: we focus on the specific solutions needed to enable a client to reach their interactive goals. We remove any obstacles in a client’s path, and track the success of their new solution.

These services include: reviews and audits, research and evaluation, competitive analysis, brand strategy, web strategy, email strategy, creative strategy, content strategy, content planning, objectives prioritization and success metrics, project planning and budgeting, training and education, and metrics analysis.

Our expertise and experience includes: websites, email communications, intranets and extranets, search engine optimization, process management, customer relationship management, business reporting, content management, document management and records management, and information retrieval.

Related Projects

  1. Stroke Network of Southeastern Ontario

    A re-designed mobile responsive website and new Drupal CMS for a local health organization.

  2. Daltco Electric

    A re-designed mobile responsive website and new Drupal CMS for a local independent electrical distributor.

  3. CaRMS Interview Management Web Application
    CaRMS Interview Management Web Application

    A new web application for managment of CaRMS interviews.

  4. Queen's Alumni

    A re-designed mobile responsive website and new Drupal CMS.

  1. Resident Scheduling Web Application

    A new web application for managment of resident's schedules.

  2. Downtown Kingston! Business Improvement Area (BIA)

    A re-designed website for a local business improvement area.

  3. ESG Solutions
    ESG Solutions

    Re-designed website for a local passive microseismic monitoring solutions company.

  4. Hotel Dieu Hospital

    A re-designed website for a local hospital.

  1. Health Improvement after Pregnancy Web Application

    A web-based application for mothers participating in the Health Improvement after Pregnancy (HIP) program.

  2. Brookland Fine Homes

    A re-designed mobile responsive website and Drupal upgrade for a local home builder.

  3. Travel 1000 Islands

    A new responsive tourism website featuring Places to Stay, Places to Dine, Things to Do and Events in Gananoque and The 1000 Islands.

  4. Support Campus Mental Health
    Support Campus Mental Health
    Mental Health Innovation Fund Projects

    A new website for the Mental Health Innovation Fund Projects, a joint initiative between Queen's University and St. Lawrence College.

  1. BC Hydro Responsive and Scalable Email Templates
    BC Hydro

    Design and development of new responsive and scalable email templates in response to a substantial increase in the number of recipients opening BC Hydro emails on mobile devices.

  2. CTE Online Registration Application

    A web-based application integrated with Queen's University PeopleSoft system that allows a prospective student to apply online for CTE courses.

  3. FAB Experiences - Kingston

    The first phase of a new portal being developed to help visitors plan trips around the Frontenac Arch Biosphere region.

  4. Frontenac Arch Biosphere Network

    New website for all of Frontenac Arch Biosphere Network's consolidated websites.

  1. PREVNet

    A re-designed website for Promoting Relationships & Eliminating Violence (PREVNet) including a complete content restructure.

  2. TReO Email Marketing

    In partnership with OpenRoad, we provided the strategy, user experience design, email development and testing for TReO's email marketing program. Creative design by Cossette.

  3. Wilkinson & Company LLP

    Re-designed website for a local chartered accountants and tax specialists partnership.

  4. Town of Gananoque

    Re-designed website for the Town of Gananoque municipality so that it is easier for visitors to find information and Town staff to update the site.

  1. Totem Communications

    Services provided to help Totem Communications (previously Redwood Custom Communications) launch branded content websites and email programs include consulting, account management, project management, business analysis, interaction design and metrics analysis.

  2. Email Communications Continuous Improvement Program
    Email Communications Continuous Improvement Program
    BC Hydro

    Reporting and analysis for email communications program, quarterly and annual reviews, and email communications program support.

  3. Explore the Arch
    Explore the Arch

    New website for a non-profit organization including web architecture for program initiative, branding for Explore the Arch and integration of GIS trails information.

  4. Secret Garden Inn
    Search Engine Optimization

    Audit and review of website, recoded to improve website performance and search engine accessibility and discoverability including valid HTML, flash and image optimisation and search engine optimisation.

  1. Jumphost

    New website for a local full service web hosting company including a custom built CRM system.

  2. BC Hydro Email Communications Strategy and Process
    Email Communications Strategy and Process
    BC Hydro

    Develop an email communications strategy, create list hygiene policy, email branding, design concepts for emails, content plans, metrics plan and redesign reports, new process for evaluation and requirements for new email communications platform.

  3. AutoShare
    AutoShare Website Review

    Reviewed AutoShare website and provided recommendations for improving usability, performance, and search engine accessibility and discoverability.

  4. BC Hydro Email Communications Review
    Email Communications Review
    BC Hydro

    Review of email communications program, gap analysis, competitive analysis and benchmarking, email communications strategy recommendations, process improvements recommendations, design guidelines, email service provider vendor recommendations.

  1. aXle Advanced Branding
    Web Channel Strategy

    Developed a web channel strategy to evaluate online customer interaction as part of a brand and business development recommended action plan presented to an aXle client.

  2. ICBC Extranet Web Application
    Extranet Web Application

    Diagnostic assessment of an extranet web application including expert evaluation, context study, recommendations for usability and process improvements, presentation to senior management and content management and search engine vendor recommendations.

  3. UBC Applications Project Process Management
    Applications Project Process Management

    Analysis of the UBC Information Technology Web Applications team project processes, improvements to web project methodology and 'web project methodology and business requirements' training course.

  4. BC Hydro Intranet
    BC Hydro

    Review of Generation's intranet including usability, design, navigation, content and information retrieval, gathering of requirements for updating intranet and delivery of new information architecture and wireframes.

  1. BC Hydro Information Management
    Information Management
    BC Hydro

    Delivery of strategy, requirements, project plans and budget for migrating Generation to a new web based information management platform including intranet content management, document management and records management.

  2. BC Hydro Business Performance Reporting
    Business Performance Reporting
    BC Hydro

    Evaluation of Generation's existing business performance reporting solution, gathering of requirements for new web-enabled business performance reporting platform and 'proof of concept' implementation.

  3. Vancouver Coastal Health Information Retrieval
    Information Retrieval

    Appraisal of an existing intranet and internet information retrieval solution, development of information profiles, delivery of new information retrieval strategy, gathering of requirements for search engine and vendor assessment.

  4. TELUS Web Project Process Management
    Web Project Process Management

    Analysis of the Web Channel team project processes, designed a new web project methodology and completed a vendor assessment for web-based project management tools.