What We Do

User Experience

Our user experience services help our clients understand their users: what these users want from a website, and how they want it delivered.

These services include business requirements; user research; user personas; goals and scenarios; user, task and site flows; site maps; navigation and labelling; page descriptions; wireframes; use cases; and usability testing.

Our expertise and experience includes: non-profit websites, ecommerce websites, email communications, business services websites, intranets and extranets, search engines, reporting tools, information management tools, and content websites.

Related Projects

  1. Belleville and Quinte West Community Health Centre

    A re-designed mobile responsive website and new Drupal 8 CMS for the Belleville and Quinte West Community Health Centre.

  2. Queen's Professional Studies

    A new mobile responsive website and new Drupal 8 CMS for Queen's Professional Studies.

  3. The Secret Garden Bed & Breakfast Inn

    A re-designed mobile responsive website and new Drupal 8 CMS for a local Bed & Breakfast.

  4. Art Sci Payments Web Application

    Redesign of the Faculty of Arts & Science's Payment Web Application.

  1. Susanne Langlois

    A re-designed mobile responsive website and new Drupal 8 CMS for Susanne Langlois.

  2. CPDonline.ca
    CPDonline.ca

    Addition of shopping cart functionality (multi video purchases) and updates to discount functionality.

  3. ESG Solutions
    ESG Solutions

    Addition of Spanish content to the ESG Solutions website using Drupal and the Internationalization (i18n) package. And addition of geolocation detection and browser language detection functionality for Spanish speaking countries.

  4. Wind Athletes Canada

    A re-designed mobile responsive website and new Drupal 8 CMS for Wind Athletes Canada.

  1. AMS Apply

    A re-designed web application for the AMS Online Application System.

  2. Eastern Ontario Staff Development Network

    A re-designed mobile responsive website and new Drupal 8 CMS for EOSDN.

  3. Stroke Network of Southeastern Ontario

    A re-designed mobile responsive website and new Drupal CMS for a local health organization.

  4. Aboriginal Access to Engineering

    Re-designed Drupal theme so that it is responsive to mobile devices.

  1.  Wilkinson & Company LLP

    A minor design refresh, a Drupal CMS upgrade and re-designed Drupal theme so that it is responsive to mobile devices.

  2. Electronic Packaging Systems

    Integration with third-party system to present pricing and inventory for products online. And a minor design refresh including re-designed Drupal theme so that it is responsive to mobile devices.

  3. Kingston SteamWorks Summer Camp

    A new website for a local summer camp program including integration with PayPal for payment.

  4. Surveillance Studies Centre

    A re-designed mobile responsive website and Drupal upgrade including site restruture and data migration.

  1. CPD Finance
    CPDonline.ca

    Addition of CPD Finance to CPDonline.ca, overall design refresh for CPDonline.ca and re-designed Drupal theme so that it is responsive to mobile devices.

  2. Leeds Transit Mobile
    Leeds Transit

    Re-designed Drupal theme so that it is responsive to mobile devices.

  3. Daltco Electric

    A re-designed mobile responsive website and new Drupal CMS for a local independent electrical distributor.

  4. Roots Down Organic Farm

    Re-designed website for 2016 CSA season.

  1. CaRMS Interview Management Web Application
    CaRMS Interview Management Web Application

    A new web application for managment of CaRMS interviews.

  2. Queen's Alumni

    A re-designed mobile responsive website and new Drupal CMS.

  3. Stories of Sir John A. Macdonald

    A new website incorporating 200 stories highlighting the life and legacy of Canada’s first Prime Minister, Sir John A. Macdonald.

  4. Christmas tree delivery and pick-up service.
    Sydenham PS Parent Advisory Council

    A new website for a local school's fundraising event.

  1. Lakeside Village Kingston

    A re-designed mobile responsive website and Drupal upgrade for a local home builder.

  2. Resident Scheduling Web Application

    A new web application for managment of resident's schedules.

  3. medskl.com
    medskl.com
    User Experience / Design

    Userflows, site map & wireframes and initial creative design concepts for medskl.com.

  4. The Queen's Journal

    A re-designed website for the student-run newspaper at Queen’s University.

  1. Downtown Kingston! Business Improvement Area (BIA)

    A re-designed website for a local business improvement area.

  2. Leeds Transit Orders
    Leeds Transit

    The first phase of an online ordering web application for bus parts using Drupal Commerce.

  3. Princess Animal Hospital

    Updated Drupal theme so that it is responsive to mobile devices.

  4. Bill Notification Email Enhancement
    BC Hydro

    Design and development of new responsive email templates for enhanced bill notification emails.

  1. Queen's University Undergraduate Admission and Recruitment

    A web-based application integrated with Queen's University PeopleSoft system that allows a students to submit non-OUAC applications online.

  2. ESG Solutions
    ESG Solutions

    Re-designed website for a local passive microseismic monitoring solutions company.

  3. The Davies Charitable Foundation

    A re-designed website and new web application for managing submissions of grants and awards for a local charitable foundation.

  4. Hotel Dieu Hospital

    A re-designed website for a local hospital.

  1. Queen's University Continuing and Distance Studies

    Re-designed Drupal theme so that it is responsive to mobile devices. The responsive design includes a solution for reformatting tables on mobile devices.

  2. Health Improvement after Pregnancy Web Application

    A web-based application for mothers participating in the Health Improvement after Pregnancy (HIP) program.

  3. Queen's University Faculty of Arts & Science

    A re-designed website and Drupal upgrade for Queen's University Faculty of Arts & Science.

  4. Brookland Fine Homes

    A re-designed mobile responsive website and Drupal upgrade for a local home builder.

  1. FROG Case Log

    A web-based application that allows residents to submit case logs for Obstetrics & Gynecology procedures.

  2. Travel 1000 Islands Newsletter

    Design and development of a new responsive and scalable email template for the Travel 1000 Islands Newsletter. Integration of website subscription form with MailChimp.

  3. Travel 1000 Islands

    A new responsive tourism website featuring Places to Stay, Places to Dine, Things to Do and Events in Gananoque and The 1000 Islands.

  4. Leeds Transit

    A re-designed multilingual (English and French) website for a Canadian distributor of school and commercial buses.

  1. Visit Amazing Places
    Visit Amazing Places

    A new website that allows people to submit their favourite Amazing Place in either the Long Point World Biosphere Reserve, the Frontenac Arch Biosphere Reserve or the Georgian Bay Biosphere Reserve.

  2. Academic Appeals Tracking Application

    A web-based application that allows students to submit appeals to the Associate Dean (Studies) for the Faculty of Arts & Science.

  3. Kingston Regional Heritage Fair

    A re-designed multilingual website for a local heritage fair, the oldest heritage fair in Ontario.

  4. Melissa Maahs Photography

    A new website for an Ontario based photographer - the essentials including photo galleries.

  1. OBA Marketing HTML Email Template
    OBA HTML Email Template

    Interaction design, development and testing of a HTML email template for OBA's promotional emails, set-up and configured MailChimp, imported client's email list and sent first newsletter. Creative design by Aster* Communication Design.

  2. Michael Preston Design

    Re-designed website and Drupal upgrade for a local residential architect.

  3. Speed Skating Canada

    Minor design refresh and a complete rebuild of a Drupal website to improve performance, stability and multilingual capability before the Sochi 2014 Winter Olympics.

  4. Transition Resource Guide

    A re-designed multilingual (English and French) website that provides information for students with disabilities to make a successful transition from secondary to post-secondary school.

  1. Aboriginal Access to Engineering

    Redesigned website providing engineering educational materials for Aboriginal youth and their teachers.

  2. CPDonline.ca HTML Email Newsletter
    CPDonline.ca

    Design and development of a new responsive and scalable email template for the CPDonline.ca Newsletter. Integration of website subscription form with MailChimp.

  3. CPDonline.ca
    CPDonline.ca

    A re-designed legal professionals continuing professional development on-demand video website.

  4. PACE Network
    PACE Network

    A redesign and restructure of website for business providing access to business advisors, consultants and implementation specialists.

  1. Support Campus Mental Health
    Support Campus Mental Health
    Mental Health Innovation Fund Projects

    A new website for the Mental Health Innovation Fund Projects, a joint initiative between Queen's University and St. Lawrence College.

  2. BC Hydro Responsive and Scalable Email Templates
    BC Hydro

    Design and development of new responsive and scalable email templates in response to a substantial increase in the number of recipients opening BC Hydro emails on mobile devices.

  3. The Boathouse Kingston
    Coworking Community Website

    A new website for a web design & development coworking community in downtown Kingston.

  4. CTE Online Registration Application

    A web-based application integrated with Queen's University PeopleSoft system that allows a prospective student to apply online for CTE courses.

  1. Princess Animal Hospital

    A re-designed website for a local veterinarian clinic and veterinary hospital.

  2. KGHConnect Newsletter

    Design and development of a new responsive and scalable email template for the KGHConnect Newsletter. Integration of website subscription form with Upaknee's Campaign Manager.

  3. FAB Experiences - Kingston

    The first phase of a new portal being developed to help visitors plan trips around the Frontenac Arch Biosphere region.

  4. Bryant Park Yoga
    Bryant Park Yoga
    Alignyo Inc.

    An online registration application integrated with MailChimp for the Bryant Park Yoga series presented by Athleta, produced by alignyo and with instructors by YogaWorks.

  1. Frontenac Arch Biosphere Network

    New website for all of Frontenac Arch Biosphere Network's consolidated websites.

  2. PREVNet
    PREVNet

    A re-designed website for Promoting Relationships & Eliminating Violence (PREVNet) including a complete content restructure.

  3. Explore Norfolk Trails

    New website for a non-profit organization including integration of GIS trails information.

  4. Explore Norfolk Trails Mobile

    Separate mobile version of the full Explore Norfolk Trails website sharing content from the same Drupal CMS.

  1. KGH Connect Conference

    Re-designed the KGH Connect 2013 Knowledge Exchange Conference microsite to integrate with the KGH Connect website.

  2. Continuing and Distance Studies

    Re-designed Queen's University Continuing and Distance Studies website. Implemented on Drupal, an open source content management platform.

  3. KGH Wellness

    A new website for Kingston General Hospital that provides information about workplace wellness.

  4. KGHWellness Mobile
    KGHWellness Mobile

    Separate mobile version of the full KGHWellness website sharing content from the same Drupal CMS.

  1. Sarah Fairbairn - Makeup Artist

    Re-designed website for a local makeup artist – the essentials including photo galleries.

  2. Re-designed the Kingston General Hospital Community website that includes the latest news stories, blog posts and videos and provides information about upcoming events.

  3. KGHConnect Mobile

    Separate mobile version of the full KGHConnect website sharing content from the same Drupal CMS.

  4. Canadian Lentils
    Lentils Website Redesign

    Re-designed website promoting Canadian lentils in North America using Drupal.

  1. Leahurst College - Private High School

    Design and development of a new website using Drupal for a private high school located in Kingston, Ontario.

  2. OBA Email Newsletter
    OBA Email Newsletter

    Interaction design, development and testing of a HTML email template for OBA's email newsletters, set-up and configured MailChimp, imported client's email list and sent first newsletter. Creative design by Aster* Communication Design.

  3. PeopleSoft Integration

    Integration of CDS' Apply as a Distance Student Application with PeopleSoft.

  4. Pure Ingenuity
    Pure Ingenuity Website
    Pure Ingenuity Inc.

    Re-designed website for a local equipment design and fabrication company using Drupal.

  1. Professional Development Courses

    A web-based application integrated with Queen's University online payment system that allows a prospective student to register online for a professional development course.

  2. Jumphost
    Jumphost Inc.

    Redesigned website for a local full service web hosting company.

  3. TReO Email Marketing

    In partnership with OpenRoad, we provided the strategy, user experience design, email development and testing for TReO's email marketing program. Creative design by Cossette.

  4. CRMS Software Website Redesign
    CRMS Software

    Re-designed website for a local company providing CRMS solutions for Mental Health Agencies & Community Support Services.

  1. Curriculum Submissions Application
    Curriculum Submissions Application

    A custom Drupal module that allows Faculty of Arts & Science departments to submit changes to courses and degree plans.

  2. Town of Gananoque Mobile Website

    A new mobile website that highlights key pages and links for gananoque.ca.

  3. The Tett Centre for Creativity and Learning

    A new website for the community arts complex located in one of the old Morton's Brewery and Distillery buildings.

  4. Alignyo Home Page Redesign
    Alignyo Home Page Redesign
    Alignyo Inc.

    Re-designed Alignyo's website Home Page to display more content, advertisements and social media integration.

  1. Pure Ingenuity
    Pure Ingenuity Newsletter
    Pure Ingenuity Inc.

    Designed, developed and tested a HTML email template for Pure Ingenuity's email newsletters, set-up and configured MailChimp, imported client's email list and sent first newsletter.

  2. Gateway Community Health Centre

    Re-designed website for a community health centre located in Tweed, Ontario.

  3. Email Subscription Process Redesign
    Email Subscription Process Redesign
    Alignyo Inc.

    Redesign of email subscription process including customization of MailChimp forms and email templates and implementation of a custom unsubscribe process.

  4. Phone Advising Request Application

    A simple web-based application that allows students to request a phone or in-person advising appointment.

  1. K-Town Triathlon (Kingston)
    K-Town Tri Website Redesign
    K-Town Tri (Kingston) Inc.

    Re-designed website for a local triathlon event organisation.

  2. Conservation Community of Practice
    Conservation Community of Practice
    BC Hydro

    Designed, developed and tested a HTML email template for Conservation Community of Practice.

  3. Roots Down Organic Farm CSA Registration Form
    CSA Registration

    An online CSA registration form integrated with PayPal.

  4. Apply as a Distance Student Application

    A web-based application integrated with Queen's University online payment system that allows a prospective student to apply online as a Distance Student.

  1. Alignyo
    Website Redesign
    Alignyo Inc.

    Re-designed website for a yoga guide company to align with their new business model.

  2. Alignyo
    Email Template Redesign
    Alignyo Inc.

    Re-designed email templates to align with yoga company's new business model.

  3. The MIHI Group
    MIHI Website Redesign
    The MIHI Group

    A quick re-design of an existing website for an insurance brokers and producers sales and management services company.

  4. NRTC Communications

    Re-designed website for an Upper Ottawa Valley telecommunications company - CMS template design shared with WTC Communications.

  1. Stephen Edwards Construction

    New website for a BC based residential home construction company – the essentials.

  2. Jumphost HTML Email Template
    Jumphost HTML Email Template
    Jumphost Inc.

    Designed, developed and tested a HTML email template for Jumphost's email newsletters, set-up and configured MailChimp and imported client's email list.

  3. Pensioners Concerned

    A new website for a volunteer non profit organization and community partner in the Canada Revenue Agency (CRA) Community Volunteer Income Tax Program (CVITP).

  4. Cataraqui Archaeological Research Foundation

    Re-designed website for a local non-profit archaeological organization.

  1. Wilkinson & Company LLP

    Designed, developed and tested a HTML email template for Wilkinson's email newsletters, set-up and configured MailChimp, imported client's email list from Highrise and sent first newsletter.

  2. Wilkinson & Company LLP

    A new client portal for a local chartered accountants and tax specialists partnership that provides their clients with secure access to financial documents and invoices.

  3. Wilkinson & Company LLP

    Re-designed website for a local chartered accountants and tax specialists partnership.

  4. Cracker Crumbs Studios
    Pam Staples

    A new website for a local artist that includes a paintings and illustrations gallery and a graphic design portfolio.

  1. Queen's University School of Kinesiology and Health Studies
    School of Kinesiology and Health Studies
    Queen's University School of Kinesiology and Health Studies

    Re-designed website for the Faculty so that it is easier for visitors to find information and staff to update the site. Implemented on Drupal, an open source content management platform.

  2. The MotHERS Program

    A new website for a program providing information for women who are contemplating pregnancy, are pregnant or are now new mothers.

  3. Healthy Insulation Services
    Website Redesign
    Healthy Insulation Services

    Re-designed website for local spray foam insulation company to help improve search engine rankings.

  4. WTC Communications

    Re-designed website for local telecommunications company so that it is easier for visitors to find information and client to update the site.

  1. A new website for two Ontario toy stores that provides information for customers including events, products, store location and hours, and an integrated MailChimp mailing list sign up forms.

  2. Queen's University Faculty of Arts & Science

    A simple web-based application that allows students to request a change of program/plan(s). Admin integrated with Drupal, an open source content management platform.

  3. Susanne Langlois

    Converted static website to Drupal, an open source content management platform, and added a paintings and drawings gallery.

  4. Alignyo's Get Aligned Newsletter
    Get Aligned Newsletter
    Alignment Agency

    Designed, developed and tested a HTML email template for alignyo's email newsletters, re-configured existing MailChimp account and sent first newsletter.

  1. alignyo
    alignyo
    Alignyo Inc.

    A new website connecting yogis and yoginis with the best yoga teachers, classes and events in their local community.

  2. Kayan Beauties
    Hector Carosso & Aung Ko Latt

    Re-designed website to help with attracting funding for the final stage of making the Kayan Beauties film.

  3. BC Hydro - 50th Anniversary Rebranding
    50th Anniversary Rebranding
    BC Hydro

    Refresh of email templates to incorporate 50th Anniversary Rebranding, new functionality and additional content elements. Creative design by DDB Canada.

  4. JumpApps - Distributors of vWorkApp
    jumpapps.ca
    JumpApps Inc.

    New website for mobile and web application solutions company – the essentials.

  1. Active Orthopedic Solutions

    Re-designed website for local orthotist to include information about the orthopedic solutions they provide and the process of being fitted for orthopedic braces, foot orthotics and shoe modifications.

  2. Town of Gananoque

    Re-designed website for the Town of Gananoque municipality so that it is easier for visitors to find information and Town staff to update the site.

  3. Clarke/Bjorn Sailing Team
    Clarke/Bjorn Sailing Team
    Richard Clarke and Tyler Bjorn

    A new website for Richard Clarke and Tyler Bjorn who have teamed up to pursue an Olympic medal in the Star in 2012.

  4. PACE Network
    PACE Network
    PACE Network

    Re-designed website for company providing face-to-face business coaching for entrepreneurs and added e-commerce functionality to enable online sales of business tools.

  1. TEDxQueensU
    TEDxQueensU

    Re-designed website for a local TEDx event to provide information for attendees, speakers and partners.

  2. CPG NEWSLETTER

    Designed, developed and tested a simple HTML email template for CPG's email newsletters, set-up and configured MailChimp, imported client's email list and sent first newsletter.

  3. Missing Structure Video
    Missing Structure Video

    A new video animation for a company providing insurance and risk protection solutions that explains how one their programs can lower a company's insurance costs and help them with their long- term profitability.

  4. Corporate Protection Group

    Re-designed website for a company providing insurance and risk protection solutions.

  1. Tom Savage Trio
    Tom Savage

    Re-designed website for a local band – the essentials including integrated event and music feeds from ReverbNation.

  2. Queen's University Faculty of Arts & Science

    Re-designed website to help the Faculty achieve their objective of providing information to target audiences for academic advising and advancement. Implemented on Drupal, an open source content management platform.

  3. Kingston Public Market
    Kingston Public Market
    Local Food Local Chefs Initiative

    New website for a local public market to provide information for market customers including news, vendor information, product availability, recipes, and events.

  4. OLDFARM.CA
    Old Farm Fine Foods

    New website for a local food store supporting local farmers and organic farming principles.

  1. Allen-Detweiler Nursery School

    New website for a local nursery school to provide information for parents of prospective students and updates for parents of current students.

  2. Explore the Arch
    Explore the Arch

    New website for a non-profit organization including web architecture for program initiative, branding for Explore the Arch and integration of GIS trails information.

  3. Wind Athletes Canada

    New website for a non-profit organization – the essentials including photo and video galleries.

  4. Susanne Langlois

    New website for a local artist showcasing her paintings and drawings.

  1. Sarah Fairbairn

    Redesigned website for a local makeup artist – the essentials including photo galleries.

  2. Active Orthopedic Solutions

    New website for orthotist and occupational therapist – the essentials.

  3. Jumphost
    Jumphost

    New website for a local full service web hosting company including a custom built CRM system.

  4. BC Hydro Email Communications Strategy and Process
    Email Communications Strategy and Process
    BC Hydro

    Develop an email communications strategy, create list hygiene policy, email branding, design concepts for emails, content plans, metrics plan and redesign reports, new process for evaluation and requirements for new email communications platform.

  1. Une École Pour Tous

    New website for a local Montessori school to provide information for parents of prospective students and updates for parents of current students.

  2. Roots Down Organic Farm

    Re-designed website for 2008 CSA season including new functionality allowing for simple website maintenance and updating to be done by client.

  3. Michael Preston Design

    New website for residential architect – the essentials.

  4. ShipConnect
    ShipConnect
    FusionWare

    Website user experience, creative design and interface development for a company making difficult shipments easy including a real-time online packaging and shipping estimator for difficult-to-ship items.

  1. BC Hydro Intranet
    Intranet
    BC Hydro

    Review of Generation's intranet including usability, design, navigation, content and information retrieval, gathering of requirements for updating intranet and delivery of new information architecture and wireframes.

  2. BC Hydro Information Management
    Information Management
    BC Hydro

    Delivery of strategy, requirements, project plans and budget for migrating Generation to a new web based information management platform including intranet content management, document management and records management.

  3. BC Hydro Business Performance Reporting
    Business Performance Reporting
    BC Hydro

    Evaluation of Generation's existing business performance reporting solution, gathering of requirements for new web-enabled business performance reporting platform and 'proof of concept' implementation.

  4. Vancouver Coastal Health Information Retrieval
    Information Retrieval

    Appraisal of an existing intranet and internet information retrieval solution, development of information profiles, delivery of new information retrieval strategy, gathering of requirements for search engine and vendor assessment.