What We Do

Email Communications

Purely Interactive provides our clients with a complete email communications program solution for all type of emails, including: relational, promotional, communicational and transactional.

Services include: reviews and audits of existing email communication programs, gap analysis, competitive analysis and benchmarking, email strategy, design guidelines, email service provider assessments and vendor selection, list hygiene policies, email branding and design, content plans, metrics plan and reporting design, as well as email development, testing, and evaluation, including benchmarking, feedback, surveys and metrics.

Related Projects

  1. BC Hydro Email Redesign 2016
    BC Hydro

    Development of new responsive email templates for complete suite of BC Hydro emails.

  2. Bill Notification Email Enhancement
    BC Hydro

    Design and development of new responsive email templates for enhanced bill notification emails.

  3. Travel 1000 Islands Newsletter

    Design and development of a new responsive and scalable email template for the Travel 1000 Islands Newsletter. Integration of website subscription form with MailChimp.

  4. OBA Marketing HTML Email Template
    OBA HTML Email Template

    Interaction design, development and testing of a HTML email template for OBA's promotional emails, set-up and configured MailChimp, imported client's email list and sent first newsletter. Creative design by Aster* Communication Design.

  1. CPDonline.ca HTML Email Newsletter
    CPDonline.ca

    Design and development of a new responsive and scalable email template for the CPDonline.ca Newsletter. Integration of website subscription form with MailChimp.

  2. BC Hydro Responsive and Scalable Email Templates
    BC Hydro

    Design and development of new responsive and scalable email templates in response to a substantial increase in the number of recipients opening BC Hydro emails on mobile devices.

  3. KGHConnect Newsletter

    Design and development of a new responsive and scalable email template for the KGHConnect Newsletter. Integration of website subscription form with Upaknee's Campaign Manager.

  4. OBA Email Newsletter
    OBA Email Newsletter

    Interaction design, development and testing of a HTML email template for OBA's email newsletters, set-up and configured MailChimp, imported client's email list and sent first newsletter. Creative design by Aster* Communication Design.

  1. TReO Email Marketing

    In partnership with OpenRoad, we provided the strategy, user experience design, email development and testing for TReO's email marketing program. Creative design by Cossette.

  2. Pure Ingenuity
    Pure Ingenuity Newsletter
    Pure Ingenuity Inc.

    Designed, developed and tested a HTML email template for Pure Ingenuity's email newsletters, set-up and configured MailChimp, imported client's email list and sent first newsletter.

  3. Email Subscription Process Redesign
    Email Subscription Process Redesign
    Alignyo Inc.

    Redesign of email subscription process including customization of MailChimp forms and email templates and implementation of a custom unsubscribe process.

  4. Conservation Community of Practice
    Conservation Community of Practice
    BC Hydro

    Designed, developed and tested a HTML email template for Conservation Community of Practice.

  1. Alignyo
    Email Template Redesign
    Alignyo Inc.

    Re-designed email templates to align with yoga company's new business model.

  2. Jumphost HTML Email Template
    Jumphost HTML Email Template
    Jumphost Inc.

    Designed, developed and tested a HTML email template for Jumphost's email newsletters, set-up and configured MailChimp and imported client's email list.

  3. Wilkinson & Company LLP

    Designed, developed and tested a HTML email template for Wilkinson's email newsletters, set-up and configured MailChimp, imported client's email list from Highrise and sent first newsletter.

  4. Gen-R Bulletin
    Korverge Inc.

    Developed and tested a HTML email template designed by Rami Lippa, set-up and configured MailChimp, imported client's email list and sent first newsletter.

  1. Alignyo's Get Aligned Newsletter
    Get Aligned Newsletter
    Alignment Agency

    Designed, developed and tested a HTML email template for alignyo's email newsletters, re-configured existing MailChimp account and sent first newsletter.

  2. BC Hydro - 50th Anniversary Rebranding
    50th Anniversary Rebranding
    BC Hydro

    Refresh of email templates to incorporate 50th Anniversary Rebranding, new functionality and additional content elements. Creative design by DDB Canada.

  3. CPG NEWSLETTER

    Designed, developed and tested a simple HTML email template for CPG's email newsletters, set-up and configured MailChimp, imported client's email list and sent first newsletter.

  4. CSA Newsletter Emails
    CSA Newsletter Emails

    Designed, developed and tested a simple HTML email template for CSA weekly newsletters, set-up and configured MailChimp, imported client's email list and provided training for creating, testing and sending emails.

  1. Email Marketing
    Email Marketing

    Developed and tested a simple HTML email template for promoting in-store events based on client's design, set-up and configured MailChimp, imported client's email list and sent marketing emails.

  2. Email Communications Continuous Improvement Program
    Email Communications Continuous Improvement Program
    BC Hydro

    Reporting and analysis for email communications program, quarterly and annual reviews, and email communications program support.

  3. BC Hydro Email Communications Implementation
    BC Hydro

    Deployment of new processes and emails – including html development, testing, launch, post launch evaluation, and analytics support.

  4. BC Hydro Email Communications Strategy and Process
    Email Communications Strategy and Process
    BC Hydro

    Develop an email communications strategy, create list hygiene policy, email branding, design concepts for emails, content plans, metrics plan and redesign reports, new process for evaluation and requirements for new email communications platform.

  1. BC Hydro Email Communications Review
    Email Communications Review
    BC Hydro

    Review of email communications program, gap analysis, competitive analysis and benchmarking, email communications strategy recommendations, process improvements recommendations, design guidelines, email service provider vendor recommendations.