Purely Interactive provides our clients with a complete email communications program solution for all type of emails, including: relational, promotional, communicational and transactional.
Services include reviews and audits of existing email communication programs; gap analysis: competitive analysis and benchmarking: email strategy: design guidelines: email service provider assessments and vendor selection: list hygiene policies: email branding and design; content plans; metrics plan and reporting design; email development, testing, and evaluation, including benchmarking, feedback, surveys and metrics.
Related Projects
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Developed and tested a HTML email template designed by Rami Lippa, set-up and configured MailChimp, imported client's email list and sent first newsletter.
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50th Anniversary RebrandingRefresh of email templates to incorporate 50th Anniversary Rebranding, new functionality and additional content elements. Creative design by DDB Canada.
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Designed, developed and tested a simple HTML email template for CPG's email newsletters, set-up and configured MailChimp, imported client's email list and sent first newsletter.
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CSA Newsletter EmailsDesigned, developed and tested a simple HTML email template for CSA weekly newsletters, set-up and configured MailChimp, imported client's email list and provided training for creating, testing and sending emails.
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Email MarketingDeveloped and tested a simple HTML email template for promoting in-store events based on client's design, set-up and configured MailChimp, imported client's email list and sent marketing emails.
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Email Communications Continuous Improvement ProgramReporting and analysis for email communications program, quarterly and annual reviews, and email communications program support.
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Deployment of new processes and emails – including html development, testing, launch, post launch evaluation, and analytics support.
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Email Communications Strategy and ProcessDevelop an email communications strategy, create list hygiene policy, email branding, design concepts for emails, content plans, metrics plan and redesign reports, new process for evaluation and requirements for new email communications platform.
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Email Communications ReviewReview of email communications program, gap analysis, competitive analysis and benchmarking, email communications strategy recommendations, process improvements recommendations, design guidelines, email service provider vendor recommendations.
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